Ruckdeschel Butcher Shop: Regional craftsmanship meets innovation
Fifth generation craftsmanship
The Ruckdeschel butcher's shop looks back on a long family tradition. Martin Krasser took over the business when he was just 19 years old and became known as Bavaria's youngest certified butcher. Since then, he and his wife have been running the fifth-generation business with a passion that goes far beyond the mere craft of butchery. For Krasser, his work is a passion: every step—from the selection of the animals to the finished product—is carried out with the highest care.
Regionality as a key principle
A special characteristic of the butcher's shop is its close link to the region. All animals come from small farms in the Fichtelgebirge mountains, such as the Schübelhof in Schönlind. Short transport routes and species-appropriate husbandry are central elements of the philosophy. This not only results in outstanding product quality, but also in fair and transparent value creation that customers can understand.
Tradition meets innovation
Even though his roots are firmly in the craft, Martin Krasser is not afraid of innovation. With the new fully automatic cutting machine, the butcher's shop can package its products more efficiently and make them last longer. This opens up the possibility of supplying new markets – from supermarkets to small corner shops – while maintaining consistently high quality. The machine complements the craftsmanship, but does not replace it. This creates a balance between tradition and progress.
Principles that build trust
The Ruckdeschel butcher's shop represents more than just meat and sausage products. It represents an attitude: respect for animals and nature, passion for the craft, and responsibility towards customers. Those who shop here not only support a regional business, but also receive products that are created with honest work, attention to detail, and a clear commitment to sustainability.
Conclusion
My visit to the Ruckdeschel butcher's shop as part of the video production was an impressive experience. It showed me the passion, commitment, and responsibility that goes into every single product. Martin Krasser and his team prove day after day that quality, regionality, and innovation are not contradictions, but together form the basis for a sustainable business. It was inspiring for me to see how tradition and innovation go hand in hand here. I am grateful that I was able to capture this story in a video.
