Testimonial Video | Ruckdeschel Butcher Shop & S.A.M. Kuchler GmbH

On behalf of S.A.M. Kuchler GmbH, we visited the Ruckdeschel butcher shop in Wunsiedel, Bavaria. We were able to film the daily operations for a day and see how S.A.M.’s automatic slicing machine is used in practice. In the interview, it became very clear just how much value the machine brings to the company and how it combines growth with high quality standards.

Ruckdeschel Butcher Shop – Quality made with passion

The Ruckdeschel butcher shop is one of the few businesses in Germany that still slaughters their meat in-house. This unique selling point is also reflected in the high quality of their products and their regional sourcing from organic livestock farms. For generations, this long-established family has been deeply committed to sustainable and respectful business practices.

Martin Krasser, who is the fifth generation to run the business, leads the business with great passion. However, with societal changes and new consumer behaviors, he also faces new challenges for the business. Pre-packaged goods are becoming increasingly important to customers, and sales are shifting from butcher shops to supermarkets. By vacuum-sealing and fumigating freshly sliced meat, he can offer his customers the same quality they would find at the counter in his own butcher shop.

Innovation that supports the manual professions

With the S.A.M. PX3 MAP, S.A.M. Kuchler has developed a solution that enables small butcher shops to package their products in a way that allows them to be sold in supermarkets as well. Full automation plays a particularly crucial role in this process. It enables small businesses to increase their sales in a scalable manner and without additional staff, while delivering the same quality from their shops to the supermarket.